This is my Idea for Group Pitch

The visual is of a clock in the centre of a black background. The whole of the advert ONLY focuses on the clock. The audio to accompany the clock is going to be of a man’s average day; the advert will be focused on a male aged around 35-45 he leads an average life but he doesn’t realise what he’s doing to his heart by living an unhealthy live style he is also surrounded by stress and demands from his work and family. The clock is a metaphor for the heart and the alarm is supposed to mirror the idea that his heart is in danger and he needs to reduce the pressure he’s putting on his heart. The audio will be of his life but he doesn’t speak so it gives the effect of the audience living his life with everyone else looking in.

·         The clock runs for five ticks

·         An alarm goes off (really loudly) for about 2 seconds

·         The ticks of the clock speeds up

·         Coffee machine heard, causes an irregular heart beat, irregular ticks are shown

·         Has to get kids to school

·         Caught in traffic late for work, ticks speed up slightly

·         Work, sound of keyboards, boss informs him on a deadline, the ticks speed up slightly again

·         Another coffee, irregular beat

·         Drawing on a cigarette

·         Lunch really unhealthy, (maybe a chip shop, the worker repeats the order e.g. extra large, cod and chips)

·         Keyboard sounds again (office)

·         Draws on cigarette again

·         Hits commuter traffic on the way back, ticks speed up again

·         Wife instructs him to bath the kids and put them to bed

·         Watches TV, whilst eating crisps, drinking beer.

·         Friend rings asks if he wants to play squash tomorrow, he declines

·         Wakes up with indigestion, wife says; “indigestion again dear?”

·         Day begins again

·         Alarm goes on longer

·         Same cycle as before but sped up

·         In the office, colleges ask him:

o    “Are you alright?”

o    “You look really pale”

o    “Do you feel sick?”

o    “Your sweating”

o    “Do you have pain down your arm?”

·         The alarm then goes off

·         We then hear sirens

The end visual is of white text against a black background, it reads “Is your life a ticking clock?”

This is accompanied by a heartbeat audio.