Report Guide

Research

• Primary
• Survey
• Interview
• Questionnaire
• Focus Group
• Secondary
• Data
• Internet
• Magazines
• Books
• Campaigns
• TV/ Documentary

Sophisicated points

Observation - Apply Critical theory - Own Opinion

Sophistication is:

• Spelling, Punctuation and Grammer
• Subject technology
• Well - structed ideas
• Mature, detailed and accurate

Content:

• Research
• Detailed overview of the pre-production process
• Detailed overview of production process
• Evaluation:
• Target audience
• Compare to existing campaigns

Audience positioning

• Dominated
• Negotiated
• Oppositional

Different Variables that affect the Audience Positioning

• Age
• Geographical location
• Social Class
• Ideology

Impact of the Campaign

• How long does it live with someone after they've watched the PSB (advert)?
• How effective is it?