Reflection on Pre-production

Research

I feel the research aspect has gone well; I managed to collect both primary and secondary data to create an in depth look at heart disease and in particular heart attack for the health awareness genre.

The primary research consisted of a lifestyle questionnaire, survey of awareness of a heart attack, survey of Type personalities and an interview with a NHS staff nurse. The data collected has influenced some of the different aspects of my PSB in that some of the risk factors involved in heart disease was not initially apparent to me. I think the questionnaire was an important aspect of my primary research as some of the lifestyle factors that affected my sample influenced some aspects in my PSB advert as it promotes the awareness of the most important risk factors in heart disease. The interview with the NHS staff nurse was also a really important aspect of my research this is because I was able to gain invaluable information from a persective of a trained profressional. She see's people with heart disease on a regular basic and experiences the effect that a heart attack has on people; but most importantly see informed me of the general age groups she see's experiencing heart disease.

The secondary data collected also influenced my decisions in the final development of my idea. For example I wouldn't have known that men are the more likely to suffer from corony heart disease than women. This is probably the most important information that I collected because it has influenced the PSB in that men between the ages of 40-65 are my target audience. I searched for information through the 'British Heart Foundation' website as they are a registered heart charity that do alot of their own research into the subject; I felt it was an important and reliable source for my secondary research. Another website was the 'NHS choices' website which I again thought was a reliable and valid source of information because of it's importance in Englands health care.

The paperwork we had to fill in as a group was quite substancial; however it soon became apparent that that extent of paperwork was important for planning and will save time in the long run. My role in the group is producer, this is an important role as it means I over see the whole group project and ensure people know what they're doing. Personally, I think this will be an exciting role and I feel that I can do my job well to ensure the overall result is up to the standard that I needs to be.

The individual tasks that were needed to be preformed was the poster, storyboard for our individual idea and research into our relevant topic under the genre of health awareness. My poster was suited to the campaign and in particular linked back to the idea of my PSB; I was really pleased with the final product of my poster and feel it delivered the right message to all ages, but most importantly the target audience of the campaign. The storyboard was very time consuming at the time of construction as it required alot of patience and planning; however I do realise that now the advert will run as smoothly as possible now because of it. The storyboard allowed me to consider the shot type, the length of time required and the impact of the visual imagery. My research as outlined at the top of this piece has been influencial in my PSB and the concept of my idea.

Overall, I am very pleased with how the project is going an with my own ability at the moment. I am looking forward to begining production, now that the planning has been put in place.