Analysis of Britney Spears - Hit Me Baby One More Time (Music Video)

·         First five seconds diegetic sound (classroom noises)

·         Dance routines in each setting

·         Lots of light used

·         Close up and wide shots used regularly

·         Mixture of individual shot and group, Britney always centred

·         School uniform

·         Femininity – pink and white outfit, short skirt

Pop Genre

·         Dancing/ routines

·         Lively – fast paced

·         Universally acceptable

·         Busy

Narrative

·         Fantasy/daydream – signified by flashbacks

·         No links from visuals to lyrics, tiny micro narratives

·         Separate scenes

Representation

·         School girl

o    High school, massively culturally significant to primary audience

§  American teenagers

o    Textual reference with ‘Grease’

Micro Analysis

Visual Codes

·         Star is centre stage

·         Soft focus – to represent dream

·         Close up and wide shot

·         Movement – panning

Editing

·         Fast paced edits

·         Music dictates the edit/cuts, dictated by the beat

·         Jump cut – used to convey a passage of time e.g. from mid shot to close up.

Mise-en-scene

·         Vibrant colours

·         Costumes reinforce editing

·         Suggestive

·         Large scale sets

Sound

·         Diegetic sound

o    Contrasts reality from fantasy

Close ups of the star (Britney) - Voyeurism - Andrew Goodwin