M - Media language (terminology, connotations, dennotations)
I - Institution (Who made the product)
G - Genre (Codes and Convention)
R - Representation
A - Audience
I - Ideology
N - Narrative
E - (Just to remember as an acronym)
Key Theories
- Audience Positioning
- Todorov narrative theory
- Propp Character Types
- Strauss Binary Opposits
- Uses and Gratifications
- Hypodermic Syringe Theory
- Mode of Address
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