Goodwin’s Theory
Voyeurism – Granting the viewer access to their idol or idols - especially females
Need to establish a star – Close ups, costumes, lip sync
He identified a number of key features which distinguish the music video:
· Music videos demonstrate genre characteristics
· Relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics
· There is a relationship between music and visuals
· Record companies demand a lot of close-ups of the main artist or vocalist
· There is often intertextual reference e.g. to films, TV programmes.
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