Research on Golf: for Magazine Front Cover

I have decided to choose the Genre of 'Golf' for the cover of my magazine. The reason for this choice is that I wanted to stretch myself in terms of designing a magazine cover that I wouldn't necessarily have chosen to read myself; as it is not in my particular interests, and has not really been designed to suit my age group as I’m not the target audience.

Golf, is widely known as a gentlemens game that revolves around etiquette. The sport is generally associated with being an higher middle class and upper classes sport as it is expensive. The expence comes from the equipment needed and the cost of playing on a golf course.

The sport is not just a mans game anymore as the game has alot of female players now, this is demonstrated in the way that there are big womens tournaments that are not only played but shown live on television.  

The history of golf originates in Scotland and always been a very British game we adopted the sport as a well to do social game, in which the upper classes networked both socially and in businesses as well.

Golf is very much a leisurely sport played by middle aged people from about 30 upwards.  There are many people that read golfing magazines between the ages of 30-45 and many of the current golf magazines are aimed at this audience. For this age group golf is used as an aspect of: social networking, business networking and primarily a sport.

However, there is a large number of people that take part in sport are 60+ year olds: as it is a very practical sport that doesn't require a high level of fitness or a great deal of energy. Also, this age group are at retiring age and will therefore have more time on their hands to play the sport. It is also a great social situation for the older generation.