Radio

Radio is part of mass media, because the show is broadcast from one studio that reaches a very wide general audience.

It was significant because people didn't need to read or write to listen to the radio.

In Transition To Becoming Part of the Digital Convergence

• Ofcom regulates TV and Radio sectors, fixed line telecoms and mobile, plus wireless devices operate.
• They are recognising 'changing in listening habits' and are merging with other technologies e.g.the ability to listen to radio on the internet or the abiltiy to download the podcasts.

Different 'types' of Radio

1. Publically - funding e.g. BBC
1. The BBC has a current share of over half of all listening hours. The BBC dominates national service provision
2. Commercial e.g. Heart
1. 42% of all radio listeners
3. Community and voluntary e.g. Hospital radio
1. Tailored for distinct communities or listeners