Media Audiences

Media texts delievers audiences to advertisers.

Comsumers... people who:

• Buy and use information and entertainment services
• Buy and use matieral goods
• Are encouraged to accept as natural values implied or prompted by the creators of the goods and serivces

The market research and demographic theories are used to create profiles of consumers; using these profiles, they tailor their marketing to different select groups.

Strategies For Attaching Audiences:

1. Place text in appropriate medium
2. Represent targeted group within media text
3. Include objects or activities enjoyed by the target group
4. Include subjects and topics of intrest to the target group
5. Use theme music or background music of appropriate genre for target group.
6. Use settings and situations the target audience is comfortable with and familiar with
7. Esrablish attitudes appropriate to the target audience
8. Appeal to the target audiences desires.